Lauren Jin is a Chinese-American Art Director based in Chicago.

ECD: Chad Ingram, Justin Moore, Jordan Douchette
CD: Sam Cote, Ryan Dzur 
ACD: Jyn Henzel
ADs: Sarah Hua, Me
Client: Hoka
Fly Human Fly™

Introducing Fly Human Fly™, Hoka's first-ever global campaign. Our 360 approach invited more people to the starting line, showcasing the transformational power of movement. From social media to experiential activations, we created a fully-integrated campaign that not only built awareness but also fostered a deep emotional connection with the Hoka audience. The Fly Human Fly™ concept reflects Hoka's core values and celebrates human potential, inspiring runners and non-runners alike to push beyond their limits.

Early design explorations (RIP):