ECD: Chad Ingram, Justin Moore, Jordan Douchette
CD: Sam Cote, Ryan Dzur
ACD: Jyn Henzel
ADs: Sarah Hua, Me
CD: Sam Cote, Ryan Dzur
ACD: Jyn Henzel
ADs: Sarah Hua, Me
Client: Hoka
Fly Human Fly™
Introducing Fly Human Fly™, Hoka's first-ever global campaign. Our 360 approach invited more people to the starting line, showcasing the transformational power of movement. From social media to experiential activations, we created a fully-integrated campaign that not only built awareness but also fostered a deep emotional connection with the Hoka audience. The Fly Human Fly™ concept reflects Hoka's core values and celebrates human potential, inspiring runners and non-runners alike to push beyond their limits.
Introducing Fly Human Fly™, Hoka's first-ever global campaign. Our 360 approach invited more people to the starting line, showcasing the transformational power of movement. From social media to experiential activations, we created a fully-integrated campaign that not only built awareness but also fostered a deep emotional connection with the Hoka audience. The Fly Human Fly™ concept reflects Hoka's core values and celebrates human potential, inspiring runners and non-runners alike to push beyond their limits.
![](https://freight.cargo.site/t/original/i/a2b25f28d913832fc45725c07929749cd449784fc990edb454b959caf120a1b7/Screenshot-2023-05-14-at-7.34.52-PM.png)
![](https://freight.cargo.site/t/original/i/d2ad82d41ef07678c497fc6002e51456ac61c77a3d429c5209f923e34b326ad6/Screenshot-2023-05-14-at-7.35.05-PM.png)
![](https://freight.cargo.site/t/original/i/e78116d431baf5aa638714e7fc09d16ab9d1837da1dc28781f229181ad9d8e6c/Screen-Shot-2022-08-22-at-12.55.44-PM-9612.png)
![](https://freight.cargo.site/t/original/i/bb1a67af804d41e5c4870dda15f92ebe3bb4975fc4bf436567db3c5ed9531335/SM018559LAZ0408SG_1_0.jpg)
Early design explorations (RIP):
![](https://freight.cargo.site/t/original/i/a43abf21e1ac063b07b4f5b4d31e5980f7b51967f8a2ec6263a8ce876a740ceb/94Y7mTmsz5I0UJoMtcXM3ZquAU2PJ98T10vjtABLl5DkG0RSEVesheS8ayPtjIj93mh_0x6lihGYKyHZgdBnE1CorsjC7dgP_MCOgAUFYLtWFJcXUvocHkQQYdDpDhG7CLjqjrUx72MtW54W4ZidCF_x-9191.png)
![](https://freight.cargo.site/t/original/i/588e1a5ec263118e35904fd04b9b9997db8a64890a30c92af97900ee0929f435/yAjNe2Fi1jfcISwwOBTFcW498RpcQgPWgzb4Y_VNHafq3vlfTHcBK5dyWh0_v0cq5aGng_RkeoS6_tV-SPFRyRLIx5HjrB2HDPLBLQXpvNk_bfkRrSwpd-Oca3LqFgoq_Xuj9uZEUQP_DxBcLBQUNlz9-9193.png)
![](https://freight.cargo.site/t/original/i/72b840b8656f3232d17a62bee6c697ec70cfba9b7366d1b5bf0c946e051c9071/Screen-Shot-2022-08-22-at-10.23.47-AM-9253.png)