AD: Me
CW: Matt Miller, Nina Mcdermott
CW: Matt Miller, Nina Mcdermott
Client: Ghirardelli
Pick and Mix
Revamping the iconic Ghirardelli square store in San Francisco was no easy feat, but we were up for the challenge. Our goal was to create an interactive in-store experience that would entice tourists and shoppers even more than before. We settled on the "Pick & Mix" station, which is now the largest of its kind offered by Ghirardelli anywhere in the world. At the station, customers can create their own bag or tin full of a custom mix of Ghirardelli chocolate square flavors and customize the mix label.
To aid with the customization process, we worked with 3D motion studios to create beautiful, mouth-watering animations for the video played on a giant pillar in the center of the pick and mix area, which featured screens on all sides. The result was a highly successful experience that brought a new level of interactivity to the Ghirardelli square store and delighted customers from all over the world.
Revamping the iconic Ghirardelli square store in San Francisco was no easy feat, but we were up for the challenge. Our goal was to create an interactive in-store experience that would entice tourists and shoppers even more than before. We settled on the "Pick & Mix" station, which is now the largest of its kind offered by Ghirardelli anywhere in the world. At the station, customers can create their own bag or tin full of a custom mix of Ghirardelli chocolate square flavors and customize the mix label.
To aid with the customization process, we worked with 3D motion studios to create beautiful, mouth-watering animations for the video played on a giant pillar in the center of the pick and mix area, which featured screens on all sides. The result was a highly successful experience that brought a new level of interactivity to the Ghirardelli square store and delighted customers from all over the world.
Caramel filling animations:
Easter Bunny
Milk Chocolate
Love Heart
Caramel, Dark chocolate, Classics, and S’mores mix animations:
*Video was displayed across three screens wrapped around a pillar.
Mixes:
Caramel mix 
Classics mix
Intense Dark mix
Valentines mix
Holiday mix
Easter mix