CD: Justin Enderstein, Tommy LeRoux
ACD: Freddy Agonstini
CW: Matt Miller, Francisco Aguera, Daniel Osorio
AD: Me
ACD: Freddy Agonstini
CW: Matt Miller, Francisco Aguera, Daniel Osorio
AD: Me
Client: Clorox
Start Clean
Clorox has built its reputation as the preferred cleaning brand for decades, a distinction that increased during the pandemic. However, as we saw consumers' concern around germs declining, we needed to find a way to remind them that Clorox is more than a disinfectant to regain brand preference and purchase intent.
After the pandemic, Clorox also wanted a fresh start, so we launched the Start clean platform through multiple out-of-home formats to showcase Clorox's belief that cleaning helps create physical and mental fresh starts. We strategically juxtaposed the minimalist aesthetic of Start clean in notoriously cluttered environments and high-traffic areas within our key markets, like Chicago and Philadelphia, the iconic Times Square in New York, and Downtown Los Angeles.
After the pandemic, Clorox also wanted a fresh start, so we launched the Start clean platform through multiple out-of-home formats to showcase Clorox's belief that cleaning helps create physical and mental fresh starts. We strategically juxtaposed the minimalist aesthetic of Start clean in notoriously cluttered environments and high-traffic areas within our key markets, like Chicago and Philadelphia, the iconic Times Square in New York, and Downtown Los Angeles.
![](https://freight.cargo.site/t/original/i/e3f7e168509c1ee1820f13a7b6e336d63d7d38d075e477e5dd3f3b6fcc2c7f1f/IMG_1050.jpg)
![](https://freight.cargo.site/t/original/i/1a6207b5e99703a6bdb2d732104760c9fbe766d7dc0e6f6d524a3ef077b1b8bf/Screen-Shot-2023-01-25-at-11.32.41-AM.png)
![](https://freight.cargo.site/t/original/i/e79c5fa13ad065675fa04a89522413e4565d72e3838751fc4d3a9479afaddaf2/LAMOXYINSITU.jpg)
![](https://freight.cargo.site/t/original/i/83065acdaf86cbcce58988db6ee8fade2cbbfb282bf75869d357a9fd7a2d0f88/Grocery.jpg)
![](https://freight.cargo.site/t/original/i/087ac9a7729d766f8ecc5ee3abb4ffca028b03cdae5667cde834e38d3dbaed34/Bus-shelter-in-situ.jpg)
![](https://freight.cargo.site/t/original/i/0bb3e6ffe9bd4ded5035cfac8e29fd915f07d9a7657d9c2a1220daeec457b3c1/linknyc-insitu.jpg)
![](https://freight.cargo.site/t/original/i/636e3d10e6fb5e66633c466c5b96a9f2c70dca639b108f5e1fddd02a65011061/Screen-Shot-2022-11-29-at-12.42.34-PM.png)
![](https://freight.cargo.site/t/original/i/10c52c8da618e034fc7f1c7ac041c5b4c1fcee07c625047fcc631a5c3fc8e92c/Gym-insitu-Recovered.jpg)
![](https://freight.cargo.site/t/original/i/56e4b350543769fa8a5d7dc0166116e62a7211c5b071e9ecf33bf31d8dcd2031/Elevator.jpg)
![](https://freight.cargo.site/t/original/i/e5236df63de78cd7493d9e0049df00de1e3a1a69f249bec11e6ef4cd7b1641aa/Taxitop.jpg)
![](https://freight.cargo.site/t/original/i/29c4baa3d10214a0a284c417d656b409742ccd739df85a345280f546385b1202/general-in-situ.jpg)
![](https://freight.cargo.site/t/original/i/ca0cc623bd136e4ff6f5e6a4235b4ed25e71a44f9f8d7ccdaa111d2e0f32c752/Screen-Shot-2022-11-29-at-12.41.13-PM.png)
![](https://freight.cargo.site/t/original/i/dd7ef7af98206cf3f2dada92c5028939c12388b23ddff603c74a358f38c10bdd/Screen-Shot-2022-11-29-at-12.42.22-PM.png)