Lauren Jin is a Chinese-American Art Director based in Chicago.

CD: Justin Enderstein 
AD: Me, Christina Fields 
CW: Andrea Lattanzio, Bella Nilson 
Client: Clorox 
New Beginnings

When Clorox tasked us with creating new work centered around the spring season and new beginnings, we faced the challenge of a limited budget and no new footage to work with. We were determined to reframe and recontextualize old footage that captured the essence of spring and new beginnings, creating a series of TV spots that felt brand new and full of possibility. "New Beginnings"  is a testament to the power of creativity and resourcefulness in advertising, and a reminder that even the smallest budgets can yield big results with the right approach.