CD: Justin Enderstein
AD: Me, Christina Fields
CW: Andrea Lattanzio, Bella Nilson
AD: Me, Christina Fields
CW: Andrea Lattanzio, Bella Nilson
Client: Clorox
New Beginnings
When Clorox tasked us with creating new work centered around the spring season and new beginnings, we faced the challenge of a limited budget and no new footage to work with. We were determined to reframe and recontextualize old footage that captured the essence of spring and new beginnings, creating a series of TV spots that felt brand new and full of possibility. "New Beginnings" is a testament to the power of creativity and resourcefulness in advertising, and a reminder that even the smallest budgets can yield big results with the right approach.
When Clorox tasked us with creating new work centered around the spring season and new beginnings, we faced the challenge of a limited budget and no new footage to work with. We were determined to reframe and recontextualize old footage that captured the essence of spring and new beginnings, creating a series of TV spots that felt brand new and full of possibility. "New Beginnings" is a testament to the power of creativity and resourcefulness in advertising, and a reminder that even the smallest budgets can yield big results with the right approach.