ECD: Justin Enderstein
CD: Paul Carpenter, Manuel Torres
ACD: Ernesto Martinez, Freddy Agostini
AD: Me
CW: Katrina LaZara
CD: Paul Carpenter, Manuel Torres
ACD: Ernesto Martinez, Freddy Agostini
AD: Me
CW: Katrina LaZara
Client: Clorox
Good vs Good
To launch Clorox’s new brand platform, "Clean Feels Good," we created the "Good vs Good" experiments, using neuroscience to explore the unexpected joy behind cleaning. The campaign repositions "clean" by highlighting its emotional side, inviting people to rethink what genuinely makes them feel good and transforming Clorox from a functional brand into one associated with everyday emotional satisfaction.
To launch Clorox’s new brand platform, "Clean Feels Good," we created the "Good vs Good" experiments, using neuroscience to explore the unexpected joy behind cleaning. The campaign repositions "clean" by highlighting its emotional side, inviting people to rethink what genuinely makes them feel good and transforming Clorox from a functional brand into one associated with everyday emotional satisfaction.